Keynote | Identity and Cultural Districts
11/18/2015, 9:45 am - 10:30 am
It is often observed that cultural districts are most successful when they embody the identity of a place and express its essential character. What does that mean and how is that goal achieved? More generally, how do cities and districts go about developing and projecting an appropriate brand identity and how do they measure success in doing so?
- Carolien Gehrels, European Director for the Big Urban Clients program, ARCADIS
LocationThe Barbican Centre Silk St
London, EC2Y 8DS United Kingdom