DesignSingapore Council’s (Dsg) vision is for Singapore to be an innovation-driven economy and a loveable city through design by 2025. As the national agency that promotes design, our mission is to develop the design sector, help Singapore use design for innovation and growth, and make life better in this UNESCO Creative City of Design. Our work focuses on three areas. First, we help organisations and enterprises use design as a strategy for business growth; and for excellent delivery of public services. Second, we nurture industry-ready talents skilled in design and innovation; and engender a design-minded workforce for the future economy. Third, we advance the Singapore brand through raising design appreciation on home-ground; helping local design talents and firms go international and making emotional connections with people across the world. The Dsg is a subsidiary of the Singapore Economic Development Board.
Singapore was designated UNESCO Creative City of Design in December 2015. The designation supports Singapore’s development of a creative culture and eco-system that integrates design and creativity with everyday life. It also expands Singapore’s opportunity to collaborate with cities from the UNESCO Creative Cities Network (UCCN). The City of Design Office is sited with Dsg which coordinates and implements programmes that respond to UCCN’s mission.
The National Design Centre (NDC) is the nexus for design. Designers, businesses, students and the public meet here to exchange ideas and use the amenities. It is home to DesignSingapore Council, the national agency for design. The repurposed, award-winning conserved building is as much an emblem for outstanding Singaporean design and architecture, as it is a thriving venue for visitors to attend design-focused exhibitions and programmes. NDC adds to the pulse of the city’s district of arts, culture, heritage, learning and entertainment.