The Times Square Alliance works to improve and promote Times Square - cultivating the creativity, energy and edge that have made the area an icon of entertainment, culture and urban life for over a century.
Founded in 1992, the Alliance handles public safety and sanitation, including the Bigbelly solar-powered trash and recycling program; promotes local businesses, from retail to restaurants and everything in between; manages area improvements, including the building of the Red Steps and the creation and redesign of the Broadway pedestrian plazas and specially-designed public furniture; and produces major annual events with partners, including Times Square New Year’s Eve, Solstice in Times Square, and Taste of Times Square. As the custodians of Times Square, the Alliance works every day to improve the quality of life for the neighborhood residents and businesses while driving economic growth in New York City.
The Alliance provides a number of services to the more than 66,000 residents and 170,000 employees in the area. For example, Times Square employees and residents have access to the Crossroads Program and mobile app, where they can find exclusive deals and discounts for neighborhood businesses, details on local events, and insider news and information about the district. Additionally, the Alliance recently brought a market of select food kiosks to the redesigned Broadway pedestrian plazas. Known as TSQ MKT, the market also hosts summer programming and free performances for residents, employees, and visitors.
Times Square Arts, the public art program of the Times Square Alliance, collaborates with contemporary artists and cultural institutions to experiment and engage with one of the world's most iconic urban places through the Square's electronic billboards, public plazas, vacant areas and popular venues. Through public installations, the nightly Midnight Moment program, and more, Times Square Arts and contemporary creators help the public see Times Square in new ways while ensuring that Times Square remains a place of risk, innovation and creativity.