Founder and Director of Future Places, Juan Carlos is a renowned international expert with more than 20 years of relevant experience in the fields of development, branding and promotion of places and destinations, where innovation, culture and creativity play a major role. He has been, for many years, advisor to the City Council of Barcelona and has provided advisory and consulting services to many cities, regions, countries and destinations as well as other organisations worldwide.
Juan Carlos has been Director for Spain and Latin America at Placebrands, Brand Strategy Services Director at Future Brand, Director of Strategy Consulting Services at Coopers & Lybrand and KPMG, Director of the Catalan International Promotion Agency in New York and responsible for international marketing projects at the Barcelona’92 Organizing Olympic Committee.
On top of his position on the GCDN Advisory Board, Juan Carlos has founded and sits on the board of many other organizations, including Barcelona Global and the International Place Branding Association, and also collaborates with different panels, forums and programmes from different high-profile international institutions such as the EU, the UN or the World Bank.
Frequent speaker in different international seminars and forums, Juan Carlos is author of many corporate and place branding articles for different journals and magazines and collaborates as visiting professor and expert with different international universities and schools.