Founder/Director, FuturePlaces and acting Managing Director of Poblenou Urban District Association
Juan Carlos is the Founder and Director of Future Places, and acting Managing Director of Poblenou Urban District Association, a non for profit association with the mission to promote Poblenou as the emerging cultural and creative district of Barcelona.
Juan Carlos is a renowned international expert and academic with more than 20 years of relevant experience in the fields of strategy, branding and promotion of places and destinations, where innovation, culture and creativity play a major role. He has been, for many years, advisor to the City Council of Barcelona and has provided advisory and consulting services to many cities, regions, countries and destinations as well as other organisations worldwide.
Juan Carlos has been Director for Spain and Latin America at Placebrands, Brand Strategy Services Director at Future Brand, Director of Strategy Consulting Services at Coopers & Lybrand and KPMG, Director of the Catalan International Promotion Agency in New York and responsible for international marketing projects at the Barcelona’92 Organizing Olympic Committee.
On top of his position on the GCDN Advisory Board, Juan Carlos has founded and sits on the board of many other organizations, including Barcelona Global and the International Place Branding Association, and also collaborates with different panels, forums and programmes from different high-profile international institutions such as the EU, the UN or the World Bank.