Branding Cultural Districts and Destinations
Branding Cultural Districts and Destinations
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Cities have become the focal point for creation, innovation and exchange. In the new urban age, where all cities compete against each other to attract and retain residents, visitors, investment, talent, events, creative people, organizations, etc., culture, creativity and the arts are increasingly a central point of differentiation and attraction. They help to transform and to shape people’s own identities, both for residents and visitors.
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AEA Consulting’s 2017 Cultural Infrastructure Index
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The Cultural Infrastructure Index, undertaken for the Global Cultural Districts Network by AEA Consulting, seeks to measure investment in capital projects in the cultural sector, identifying projects with a budget of US$10 million or more.
This year’s findings reveal an increase in both the number and value of completed projects over 2017, with a significant bump in the Middle East, reflecting the completion of the Louvre Abu Dhabi. North America continues to lead in the number of projects, followed by Europe and Asia.
While many believe the era of the “starchitect” may be ending, cultural infrastructure strategies are now firmly part of the public policy discourse in many countries. The private sector now appears to be driving a further wave of investment, expanding the definition of “culture” further into entertainment and experience.
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IN SEARCH OF: The Social Impact of Cultural Districts – Emerging Principles for Social Impact Evaluation
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Across the globe, the transformative powers of cultural districts have been widely noted, particularly with respect to how they add value to the lives of individuals and to society as a whole. Yet the ways in which cultural districts deliver and evaluate their social impact have yet to be fully explored. Importantly, there is a stark absence of rigorous methodologies and assessment frameworks to assist cultural districts in articulating, planning, delivering, and evaluating their social value proposition. Based on findings from a follow-up study to our 2019 report on Social Impact, untimely terminated due to Covid-19, this publication highlights there is much to be learned about the social impact of cultural districts.
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Capturing Value and Preserving Identity
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This report, commissioned by the Global Cultural Districts Network (GCDN) and written by Kiley Arroyo describes diverse tools that cultural districts can use to spur investment and create new revenue streams while protecting the local character and neighborhood identity. It is the first consolidated source of advice on finance mechanisms, public policies, and equity-centered practices — known as value-capture tools — that can be used to recover and reinvest increases in real estate value that benefit communities as well as property owners and developers.
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Culture for health: Implications and opportunities for cultural districts
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Authored by Rosie Dow for GCDN, Culture for health: implications and opportunities for cultural districts, explores how cultural districts can promote health and wellbeing through arts activations; the challenges they face in doing this work, and potential ways forward for new partnerships, policy reform and shifts in ways of working to better serve communities. This report, developed in partnership with the Social Biobehavioural Research Group, University College London (UCL SBB), provides leaders, artists, scholars, and policymakers with the strategies and considerations to promote public health outcomes in cultural districts, including ensuring sustainable and equitable access through arts activations, community-centred events and more.
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