Senior manager for Advanced Analytics, Aimia, Inc.Montreal, Canada
Jonatan Bouchard is senior manager for Advanced Analytics at Aimia, a data-driven marketing and loyalty analytics company, headquartered in Montréal, Canada. With about 2,900 employees across 16 countries, Aimia partners with groups of companies (coalitions) and individual companies to help generate, collect and analyze customer data and build actionable insights, through his own coalition loyalty programs such as Aeroplan in Canada, Nectar in the U.K.
Bringing over 20 years of experience in marketing analytics, Jonatan joined Aimia in 2015 to lead the team of analysts responsible for developing predictive models to support the Aeroplan program and Aimia’s clients in the Americas region. More recently, he was in charge of all things analytics supporting the data philanthropy initiative with the Partenariat du Quartier des Spectacles which gathered over 120 participants from more than 20 organizations.