Juan Carlos Belloso
Founder/Director, Future PlacesBarcelona, Spain
Juan Carlos is a renowned international expert with more than 20 years of relevant experience in the fields of strategy, branding and promotion of places and destinations, based in Barcelona. He has provided strategic consulting services to many cities, regions and countries around the world in the areas of place strategy, branding and promotion, from design to implementation, including Spain, Western and Eastern Europe, the Russian Federation, Latin America and the Middle East. He has been, for many years, advisor to the City Council of Barcelona and other city public and private organizations and institutions. His main areas of expertise are destination branding and promotion, cultural promotion and development and economic promotion and internationalization.
Juan Carlos is founding member, member of the board and director of the International Place Branding Association; founding member and member of the board of Barcelona Global; member of the advisory board of the Tarragona Brand Committee and member of the Observatorio de Marca e Imagen País among other organizations, and also collaborates with different panels, forums and programmes from different international organizations such as the EU, the UN, the Inter-American Development Bank or the UNWTO.
A frequent speaker in different international seminars and forums, Juan Carlos is author of many articles for different journals and magazines and collaborates as visiting professor and expert with different international universities and schools.