Successful Cultural Districts – Branding, Identity, and Evaluation
05/12/2017, 9:40 am - 11:00 am
GCDN commissioned Juan Carlos Belloso of Future Places, and his team, to conduct research* around the key factors of branding and identity of cultural districts that make them successful and attractive to residents and tourists. Case studies from the research were presented, followed by a workshop leading participants to think critically about the branding strategies for their own districts and institutions.
- Juan Carlos Belloso, Founder/Director, Future Places